SPRINGFIELD — A number of real estate professionals took to a panel discussion hosted by Realogy to explain how the company has taken steps toward its initiatives to boost homeownership among minority groups such as the Asian-American, Hispanic, African-American and LGBT communities.
John Peyton, president and CEO of Realogy Franchise Group, served as the moderator for the panel, which was also webcast. The discussion also featured Barbara Schmidt, vice president of national field programs for NRT LLC; John Thorpe, regional vice president for franchise sales of Realogy Franchise Group; Carmen Mercado, director of strategic growth markets for Realogy Franchise Group; Tim Hur, director of inclusion and philanthropy for Better Homes and Gardens; and Alexander Chaparro, director of multicultural and growth markets for Century 21 Real Estate.
The panelists discussed how the company has created a positive change in the residential real estate industry.
“Realogy continues to be at the forefront of the real estate industry's support for professional organizations that strive to educate and empower industry professionals who serve the underserved markets with the goal of increasing sustainable homeownership rates within its constituents," said Tanya Reu-Narvaez, senior vice president of human resources for Realogy Franchise Group & Corporate. "The consumer demographic is ever-changing and the industry must be prepared to serve this growing customer base."
Along with the discussion, Realogy plans to host its annual EXLORE conference in various cities this year including Washington, D.C., on June 22, Phoenix on Sept. 21 and Chicago on Nov. 5. The conference, which started in 2013, aims to bring awareness of how certain diverse groups have impacted the real estate industry. This year’s theme is “Leading Markets, Business & Growth Trends.”
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