The power of a brand to sway consumers is up nearly 13 percent over last year, according to research from Daniel J. Edelman Inc.
Edelman Public Relations News
Worldwide public relations and marketing firm Edelman is looking to hire a senior account executive for business-to-business marketing at its Chicago office.
A panel discussion will be held May 22 involving trust levels in the financial services industry.
Sheila Mulligan, who has worked at Edelman in Chicago for more than a decade, has been promoted to a senior leadership position at the international communications marketing firm.
The advertising industry's most well-liked CEO is Richard Edelman of the public relations firm Edelman, according to a study by a business-insights platform.
Mark Renshaw has assumed new responsibilities at Edelman, a public-relations company.
The Federal Reserve Bank of Chicago and communications firm Edelman invite entrepreneurs to their upcoming breakfast event addressing issues of trust among institutions and communities on June 22 at 8 a.m. The event will be held at the bank's location at 230 S. LaSalle St. in Chicago.
Thought-leadership content has a big impact in driving business-to-business sales and creating brand preference with buyers, but executives and decision-makers report they often don't find useful insights in such content, a study has revealed.
Katie Spring has joined Edelman's Chicago team as general manager and will be the Midwest leader for the marketing company's financial communications specialty practice.