Retail First expanded its print division this week with the launch of Graphics First, which will provide graphics to specialty organizations such as museums, casinos, media outlets, non-profits, event producers and entertainment venues from its headquarters in Schaumburg, Illinois.
The expansion allows the full-service retail environment, point-of-purchase (POP), branding and marketing company to add to the services it already provides, including creative development, manufacturing, fulfillment and distribution of metal, wood and plastic fixtures, sign holders and POP displays, as well as advertising, direct mail, catalog, packaging, and social and digital marketing.
"Our client's success relies on the creation and on-time delivery of impactful brand environments and visual communications programs," Brian King, co-CEO of Retail First, said. "Our new investment in equipment, and partnerships with companies like Vutek and Zund, will help us to deliver those results."
Brothers Steve and Barry Rubin will run Graphics First as vice president of Print Operations and vice president of Digital Print Solutions, respectively.
"Not only do we have two seasoned printing professionals in charge of the division, we have also purchased the most up-to-date equipment in the industry," Co-CEO David Plier said. "Our graphics are now jumping off the page and making a difference that our clients and their clients notice."