True Drinks Holdings, Inc. announced Thursday a distribution agreement with Lakeshore Central NA LLC in Chicago.
"We are excited to partner with True Drinks to bring their portfolio of healthy, flavorful and fun Aquaball beverages to Chicagoland and central Illinois retailers and consumers," Donna Spagnola, partner at Lakeshore Central, said. "Our consumers will be able to see for themselves that healthy beverages like Aquaball can taste great, be affordable and be fun to drink. We look forward to working with the professional management team at True Drinks to place Aquaball in hundreds, then thousands, of our retail accounts in the near future."
Lakeshore Central NA LLC is a joint venture between Lakeshore Beverage and Central Beverage formed to own and distribute non-alcoholic beverages in the greater Chicagoland and central Illinois markets.
Lakeshore Beverage is the largest beer distributor in Illinois with annual sales exceeding 23 million case equivalents, anchored by the AB-InBev portfolio of beers. In addition to Aquaball, Lakeshore Central NA represents Sparkling Ice, Lacroix Water, Everfresh Juices, Arizona teas and drinks, Nesquik, Voss premium water and many other non-alcoholic RTD beverages.
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