Social word-of-mouth marketing platform Smync launched its beta version 2.0 on Thursday from their subscription-based SaaS solution.
The new release includes enhanced advocate capabilities to improve the two-way experience for brands and agencies of all sizes, social data powered by Gnip and CRM integration with Salesforce.
"We believe brand advocacy is a sustainable movement, a community of people with a passion for how a brand fits into their lives, and they want to share their experiences with each other and their circles," Jeff Ernst, co-founder and COO of Smync, said. "However, to keep the movement going, it requires a two-way relationship with the brand; it just can't be a one-way 'share our content' push. The enhanced capabilities of our platform further our goal of helping brands and agencies build authentic relationships, amplify brand enthusiasts, and ignite brand advocate movements to create sustainable success far exceeding what paid media can provide."
Smync is launching the public beta of the 2.0 version of their platform and a limited number of users will gain full access to an enterprise-level package for 90 days of use, providing the company with feedback as the Smync platform continues to evolve.
To continue to improve the two-way experience, Smync has added enhanced advocate capabilities to the new release such as the Build utility powered by Gnip, and advanced Survey, Share and Photo modules.