Nicki Anderson, president and CEO of the Naperville Area Chamber of Commerce, said recently that a mission statement is a must for any business.
"A mission statement is your compass and helps make business decisions consistent," she said. "If you align with your mission, you and your staff will have a clear path to success."
Not only is having a mission statement important, so is keeping it updated and fresh. In the late 1990s, Anderson was on the Naperville chamber's board and was part of the group developing a new mission statement.
"At the time it seemed perfect and timeless," she said. "In retrospect, it’s now clear to see that the mission statement set in the 1990s was no longer relevant, not timeless. As the business climate continues to evolve, is your mission statement still relevant?"
Anderson cautioned that having a mission statement just for the sake of having one is not enough.
"Over the years, I have worked with hundreds of different businesses, some of which had a great mission statement while others never had one or didn’t know if they had one," she said. "Very often, mission statements are created because a company is supposed to, but the truth is if you’re not crystal clear on why you’re in business and what you want to accomplish in terms of business and customer success, that’s a red flag."
The Naperville chamber's mission statement was updated in 2014, and reads in part, "The Naperville Area Chamber of Commerce drives economic growth through active engagement and advocacy for our business community."
"If we’re not providing solid benefits and value, we’re done," Anderson said. "The same holds true for your business."
The Naperville Area Chamber of Commerce provides networking, marketing opportunities and continuing education to its member businesses and individuals. The organization also advocates for business interests in all levels of government. The Naperville chamber is the largest suburban chamber in Illinois and has received five-star accreditation by the U.S. Chamber of Commerce.