Paper Eskimo, a unique paper party supply company from Australia, is extending its reach to embrace Arizona and the Southwest with a regional brand awareness campaign.
Founders Lama Perin and Michelle Farrington have built the company over the past decade, imprinting their own style. They first premiered their products stateside at the New York International Gift Fair in 2012; since then, a strong desire to reach an international base has driven their marketing.
"Our favorite things is when parents use out party products at first birthday parties," Paper Eskimo’s Joanna Palmer said. “We don't want to be around for just one party in someone's life, we want to be there with them as they grow up. We want them to be able to look back from their 18th birthday party and see gorgeous Paper Eskimo designs touching every year of their (lives). There are over 500,000 first birthdays a year in California alone, we want to help touch the lives of as many of those smiling, happy, soon-to-be 1-year-olds as we can.”
Paper Eskimo prides itself on its role in changing the way people celebrate events and being part of important milestones.
"We want to be able to reach everyone, regardless of where they live or how they celebrate. Paper Eskimo is about creating memories and building community … it is universal," Palmer said.