Direct Travel, a travel management firm with several offices in Illinois, including Schaumburg, Champaign and Peoria, has launched a private luxury division, Direct Travel Luxe, to serve as a concierge travel service providing personalized experiences for its affluent members.
The 24-hour service will be offered by invitation only, and Victoria Boomgarden, former president of Best Travel Gold, will oversee the division.
Luxe is housed within Direct Travel’s leisure business unit under the leadership of Gerard Bellino.
"Direct Travel Luxe broadens our company’s service offering, extends our commitment in the leisure space and automatically makes us a major player in the ultra-luxury space," Bellino said. "Victoria and her highly skilled team are dedicated to the art of extraordinary service matched with an undying passion for travel. This combined with our strategic partnerships with the world’s best luxury brands is what today’s luxury client demands."
Services include access to the most coveted luxury hotel amenities at more than 1,500 global properties including private villas and yachts. It also offers members-only cruises, luggage delivery and private event access, among other services.
"The new luxury is having travel designed to suit your every whim," Boomgarden said. "Whether you are traveling for business or pleasure, Luxe members are presented with personalized and inspired travel experiences hand-picked by our team of expert travel consultants."