The Naperville Area Chamber of Commerce recently selected local creative agency Paul Gregory Media to develop the chanber's rebranding strategy, which will include all aspects of the chamber’s visual identity and a revised tagline.
“With new leadership and a new direction for the chamber, our branding must clearly tell that story,” Naperville Area Chamber of Commerce President and CEO Nicki Anderson said. “In the ever-changing world of technology and innovation, we have to keep up. Rebranding will allow us to tell a clear story about who we are and the value we bring to our Members and the community.”
A committee worked to select the best candidate for the rebranding project. As a longtime member of the chamber, paired with more than 40 years of branding experience, Paul Gregory Media was the winning candidate.
“We are absolutely thrilled to have been awarded this opportunity,"Gregory Media President Paul Feith said. "Our expertise in brand strategy combined with the chamber’s vision to transform their organization make us ideal partners. ... This is a new beginning for the chamber - for the first time the chamber’s strategic plan will align with a brand strategy to maximize their relevance to Naperville area businesses and the community at large.”