When David Becker first came to CDW in 2013, it was a co-worker that told him to work with Kapow in setting up events. Three years later, and the senior brand manager told Illinois Business Daily that he's already booked 10 events this year alone.
“It’s a huge time saver,” Becker said. “Not everyone who needs to plan an event is an event planner, so it’s good being able to tap on (Kapow’s) resources.”
Kapow launched in Chicago in 2012 after seeing a need for businesses to attract clients through events. Many companies were finding that traditional outreach, such as email, was failing to garner focus. Corporate events were found to be a great way to reach out, but many companies could not justify adding staff to manage the myriad of details that come with hosting an event. Kapow fills that void by coordinating with hosts and venues in an easy-to-use online platform that allows companies to search in realtime for venues and, with a click, book a site with a scalable event package.
One of the ways the company accomplishes this is through its unique partnerships with venues. Kapow planners work with venues to create pre-packaged experiences for customers, ranging from simple cocktail receptions to indoor skydiving events. Acting as a part of the marketing team, Kapow allows venues to use the platform to accept hosting requests, even when the event is not planned by Kapow. That flexibility is valuable for people such as Becker.
“There’s so many different business groups and business units that use them at (CDW), so it’s hard to put a number on the events we do through (Kapow),” Becker said. “But the universal theme across all of them is having experts take care of the planning and logistics and execution, (leaving a) lasting impression on your clients.”
Today, Kapow has expanded to roughly 20 cities from coast to coast, forging more relationships with venues for an even wider experience. Its innovative approach has attracted a number of Fortune 500 companies to its services, including Hewlett-Packard.
While most events are handled through the purchasing of a number of different packages, the company said its team also can alter a package to fit specific goals. A number of tools--such as digital invitations, check-ins and post-event reports--help companies measure the impact of the event. And for people like Becker, that can mean money.
“It leaves you free to focus on whoever you’re hosting,” Becker said. “Whether it’s customers or … co-workers, it allows you to focus on those audiences more and less on those logistical details.”
More information can be found by visiting the company’s website at www.Kapow.com.