HAVI Group has combined most of its global companies under the brand name HAVI, part of the company's realization that simpler is better.
"This is about making it easier for our customers to understand how HAVI can add value to their organizations," CEO Russ Smyth said. "We roll up our sleeves and help our customers manage their supply chains day in and day out, and that is something other companies in this industry don't or won't do."
For more than 40 years, HAVI Group operated as multiple companies, each with its own identity and logo, such as HAVI Global Solutions, HAVI Logistics, HAVI Freight Management and HAVI Supply Chain Solutions. The only HAVI entity that will not be affected by the change is The Marketing Store brand.
"Our success has come from being excellent at what we do, consistently and with care," Smyth said. "We recognize that it is critical for HAVI to continue to evolve as a company and with our customers in order to continue to grow and succeed. Whether it's offering new services, evolving our existing services or developing our next generation of leaders, we are busy working to continue our leadership in the industry, and most important, to help our clients do the same."