Match Marketing Group has acquired Chicago-based creative agency Trisect.
The addition of Trisect expands Match's portfolio of marketing services. Trisect has completed campaigns for well-known brands such as PepsiCo, Kawasaki, the Chicago Bears and Mike's Hard Lemonade.
"This acquisition will provide our clients and team with additional depth of resources and complimentary capabilities," Match President Michael Dill said. "Trisect has tremendous in-house content capabilities and fully equipped studios that will help us be more fluid and responsive in our digital and social offerings. We are thrilled to welcome Trisect to the Match family."
Trisect is in the top 10 most effective independent agencies in the country, according to the Effie Index.
"Joining Match is an exciting opportunity for our team that will allow us access to their broader end-to-end capabilities," Trisect founder and CEO Dick Thomas said. "It will help us meet client demands with increased efficiency and effectiveness. Working with Match will immediately allow us to take our service offering to the next level."
Match is focused on growing its business by including specialized agencies across North America in its portfolio.
"Match's growth strategy is client-driven and focused on enhancing our capabilities to provide our clients across North America with the integrated, efficient and effective solutions they expect," Match CEO Brett Farren said. "Through this acquisition, I am confident that Trisect will strengthen the foundation we have built as an agency with a unique start-to-finish service offering for our clients."
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