A young company is attempting to establish itself in the fast-growing market of marrying gene-based technology with the business of wellness.
Targeted Skin, which has a laboratory in North Carolina but a strong presence in Illinois, maps out a customer's DNA then offers the best skin products that match the results.
The business is part of a genetic testing and wellness market that is expected to hit $4.6 billion by 2025, according to Chicago-based Patrick Ormsby, who has been with the company since its inception. "It is an exploding market," Ormsby told Illinois Business Daily.
Ormsby's company pitch is that customers do not have to spend time and money trying different products before they find the one that suits them.
What makes the company's products different from what you can buy from a department store or dermatologist's office is the amount of DNA information they put to use with their proprietary process, Ormsby said.
"It takes the guess work out of the equation by following the science and spending money more wisely," said Ormsby, who lives in west suburban Western Springs.
The founders of the company, which launched officially in September 2016 after approximately a year working on research and development, all come from a background in DNA testing, toxicology and different medical fields.
"We wanted to branch out and use our DNA experience in the wellness market," Ormsby said.
And the company is growing quickly, at a rate of somewhere between 10 and 30 percent monthly, Ormsby said, adding that is without any major media presence. The company now has over 100 representatives and 1,000 customers.
"The basic premise of Targeted Skin is that it is a better, simpler and healthier way to care for your skin," Ormsby said.
The process begins with a saliva DNA swab carried out by the customer. This is then sent to the company's full-service laboratory in Charlotte. Fifteen skin-related genetic markers are identified over several age-related categories.
They determine the type of skin a customer has and, accordingly, the types of skin products that will work best, Ormsby said.
Targeted Skin then sends each customer a customized report detailing its findings and recommends products tailored to the individual. The entire process takes three weeks.
"Our customers are mostly women, but I have a couple of single guy friends who love this," Ormsby said. "And the customers range (in age) from around 35 to 70."