Leveraging the power of social media through selfies can do wonders for your small business. Pixabay.com
Small business owners may do well to embrace the art of the "selfie," says Christina Green, a small business, chambers and associations coach whose writing has appeared in the Midwest Society of Association Executives’ Magazine among other places. Green highlighted five types of selfies that have a lot of potential for attracting attention for your business on social media.
First, showing yourself in front of some historic or memorable item that relates to your company can be a great way of engaging your audience. Use an old portrait of the company's founder or some other memorabilia.
Next, take a picture of yourself in front of something that is uniquely you, whether that be your favorite wine, meal or travel location.
A selfie of you and an important person in your business can show your camaraderie and give your co-worker, top client or partner a sense of appreciation.
Have fun with selfies and find a visual way to answer FAQs, which is more interesting for clients than just reading a list of answers.
Finally, a selfie of you, the business owner, with your employees hard at work can give your customers a sneak peek into what goes into your company's day-to-day operations.
Though social media is a relatively recent medium for sharing company info, using it to your advantage can be easy, fun and profitable.