A unique app that allows users to track the impact of their purchase of from a nonprofit jewelry brand, along with in-store displays at Neiman Marcus stores, was recently funded by Chicago-based Northern Trust.
The Akola Jewelry brand supports Akola, a group that seeks to empower women in Uganda and in Dallas by employing, training and providing educational opportunities to women who are unable to find work in their communities.
“The sponsorship provided by Northern Trust to Akola makes an incredible impact in the lives of the women we serve in the U.S. and abroad,” founder and CEO of Akola Brittany Merrill Underwood said in a press release. “As the first full-impact nonprofit brand to retail at Neiman Marcus, we are thrilled to have the opportunity to share Akola’s mission with the community and show case our new retail model that transforms lives."
The app will allow customers who are purchasing Akola Jewelry at Neiman Marcus stores to actually track their purchase to women and their families. The app also shares Akola's mission, social reinvestments and images of Akola women.
“This is an amazing opportunity for our customers to understand their impact in helping woman in poverty,” Neiman Marcus Vice President Erica Foland said in a statement. “It's the perfect gift -- who doesn't want to give or receive a gift that gives back?”
Akola Impact Trackers are available at Neiman Marcus stores in Atlanta; Charlotte, North Carolina; Palm Beach, Florida; and Dallas, Fort Worth, Houston and Plano, Texas.