Elgin Area Chamber of Commerce recently issued the following announcement.
Our popular Social Media Meetup series continues with four FREE sessions coordinated with our business partner, the Small Business Development Center (SBDC) of Harper College. We're meeting monthly in hands-on, interactive sessions that will help you engage your customers in social media.
This next fast-paced seminar is the Put the Power of Email + Social Media to Work for Your Business on Wednesday, May 23 from 8:30 to 9:30 a.m.
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook, LinkedIn, Twitter, Instagram, Snapchat, Email, Mobile and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day.
The number of possibilities can feel overwhelming. This session will help make sense of the noise. Vanessa will show you how to make the most of the combination of email and social media for your business. By the time you leave, you’ll have a greater understanding of marketing basics like goals and objectives. You’ll learn what a “campaign” is and what to write about and offer in that campaign. You’ll be given some simple but powerful tips for how to get your messages opened and read, shared and socially visible. And you’ll see that there are some great tools you can use to help engage with your existing customers as well as expand your reach to new prospects.
Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So, join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers!
The Power of the Inbox
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
• What it really is (and isn’t)
• What it can do for your business
• And the five easy steps you must take to harness the power of the inbox to make SALES!
• Grow a healthy list
• Create great content
• Customize a beautiful, mobile-friendly template that matches your brand
• How to get your emails opened
• Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing. Join award winning email marketing strategist, Vanessa Cabrera, for this cannot miss event!
Location: Elgin Area Chamber 31 South Grove Elgin, IL 60120
Date/Time Information: Wednesday, May 23 8:30 to 9:30 a.m.
Original source can be found here.
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