AbelsonTaylor recognized for COOLIEF* website

NEW YORK –– Health marketing trade magazine PM360 recently recognized AbelsonTaylor with its Best Consumer Website award at the 10th annual Trailblazer Awards Gala.

The accolade, awarded on Sept. 13, delighted the marketing team behind COOLIEF*.

"Our team is thrilled to have the COOLIEF* website recognized with a Gold PM360 Trailblazer award," Lynnette Hunter, senior vice president of engagement strategy and analytics, said. 

"As part of a much larger consumer driven campaign, the website is an instrumental tool in helping patients with OA knee and back pain find a COOLIEF* trained specialist near them," she continued. "And with the unique creative that hits home for these patients, along with a site design and user experience that is intuitive and simple, we are seeing positive results. And this is exciting for us because it means more patients are getting the help they need and the ability to get back to the activities they want to do."

The accolade, awarded on Sept. 14, delighted the marketing team behind COOLIEF*.  

The trade magazine awarded 49 others for their work in the pharmaceutical, medical device, diagnostics and biotech industries.

“We really enjoyed having the clients with us at the award show to share in the recognition for the COOLIEF* campaign,” Noah Lowenthal, group creative director, said. “It’s easy to forget that great work doesn’t happen without a great agency-client relationship, and we couldn’t be happier with the dynamic we share with Avanos’s marketing team. They were thoughtful and engaged throughout the creative process and collaborative in the face of challenges and setbacks.”

Entries are judged and winners selected by the PM360 Editorial Advisory Board, a cross-section of experts from across the industry, according to a press release

Emmy-award winning actress, comedian and writer Judy Gold was the emcee of the event, held at  Gotham Hall in Manhattan.

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